Sudhir emphasizes upon certain principles of Journalism. He defines journalism in his own way. He says that a journalist must have integrity for values in mind, Positive approach, deep study in observation, sensibility in realization, neutral expression and ethics in action. These qualities reflect in each of his media activities. One such example is ‘Goshthi’, a TV talk show initiated by him, which was telecast on Multilingual Channel E-TV Gujarati in the year 2011. He produced, directed and anchored this TV talk show, in which he interviewed prominent personalities of different sectors of the society. He also set an example by interviewing common and unknown people from weaker sections who are living inspiring and exemplary lives.